Showing posts with label Satellite radio. Show all posts
Showing posts with label Satellite radio. Show all posts

Saturday, November 21, 2009

Paper Sheds New Light On Music Listening Habits

iPod sales chart from launch till june 2008 in...Image via Wikipedia



A good friend of mine shared this information with me and it was important enough to share with you. I field 100's of questions a day asking the big question, "how important is radio today?" Here are some facts you can use as you try to determine your various strategies on promoting your next single.


Paper Sheds New Light On Music Listening Habits
November 03, 2009 -
Digital and Mobile
By Glenn Peoples,

Nashville: A new paper by Council for Research Excellence (CRE) with support from the Nielsen Company dispels many of the myths about how people today listen to music. From broadcast radio to MP3 players, some popular notions about listening in the digital age appear to be horribly off the mark. "How U.S. Adults Use Radio and Other Forms of Audio" is the result the tracking of 752 days of audio media usage of participants in five markets -- Atlanta, Chicago, Dallas, Philadelphia and Seattle - in parts of Spring and Fall of 2008. The study includes both users and non-users of media devices.

Myth: People don't listen to the radio anymore. According to the study, broadcast radio by far has the broadest reach and commands the most listening time. Broadcast radio has a 79.1% reach and gets an average of 122 minutes per day from listeners.

Myth: Young people don't listen to radio less than older adults. The CRE found that 79.2% of listeners from 18 to 34 listen to broadcast radio, and they average 104 minutes per day. Radio's daily reach amongst younger listeners is only slightly lower than its 80.6% amongst 35 to 54 year olds. That older group averages 107 listening minutes per day - just three fewer than younger listeners.

Myth: Nobody listens to CDs anymore. CDs and cassette tapes are second in reach (behind broadcast radio) and get an average of 72 minutes per day from users. CDs represented 16.1% of daily listening time in the study, over twice that of satellite radio and over three times the share of portable MP3 players. CD listening is higher for consumers with lower incomes and less education. However, the reach of CD listening is the same whether or not the listener is technology oriented.

Myth: Young people are over CDs. Young listeners actually listen to CDs more often than older listeners, according to the study. Just under half the 18 to 34 age group listen to CDs every day, and they average 78 minutes per day. Only 36.2% of the 35 to 54 group listen to CDs daily, and they average just 74 minutes per day. Myth: The iPod has killed off radio and CDs. Portable MP3 players had only an 11.6% daily reach and a 4.9% share of all audio. Even among the 18 to 34 age group, MP3 players account for only 7.5% of each day's listening time.

Myth: The computer is the new stereo. Only 10.4% of the sample used their computers to listen to a digital file while only 9.3% streamed audio on their computers.
Myth: The Internet is where people discover music. The two ways to listen to music on a computer - a saved file or streamed audio - represented very little of the study's listening hours. Files accounted for only 4.1% of the study's total daily listening. Streamed audio amounted to only 3.8%. The daily reach of each was about 10%.

Myth: The digital crowd has given up on other formats. Over four-fifths of people who listen to MP3 players listen to broadcast radio and they average 97 minutes per day. People who stream audio on their computers average 98 minutes of broadcast radio per day.



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Tuesday, November 17, 2009

GIRL CAN'T HELP IT

Journey album coverImage via Wikipedia

There are so many things wrong with Sirius XM I don't know where to begin. But it all starts with the programming.

Distribution is king. But arrangements have already been made with all the car manufacturers. Sure, it's important to get on new platforms, but if Sirius XM is banking on its iPhone app for profitability, it might as well go bankrupt now.

XM used to be a cult. Millions strong, people frothed at the mouth when they discussed it. Did you hear this? That? Now, we hear too much of what we already know, which we've already heard. What kind of crazy screwed up service is it where there are a hundred plus stations and everybody complains they're hearing the same damn songs over and over again?

I tried to battle perception, to fight the tide, because despite its failings, Sirius XM is still my listening of choice in the car. I don't talk on the cell, I just want to bask in the music. But how many times can I hear Ringo's "It Don't Come Easy"? And the promos... They're just as bogus as what's on terrestrial radio, as if we need to be sold on the service, as if they're programming for theoretical aliens who've never heard music before. The stations are riddled with every radio cliche known to man. Exactly the crap that Lee Abrams excercised on XM. It's so jive.

Still, some of the XM stations are still brilliant. Like Deep Tracks. And the Loft. But Outlaw Country is a shadow of XM's X Country. And the regular country station is riddled with repeats. Worst is the Bridge. Even housewives like to have sex. Listen to the station, all the rough ends have been shorn off. I like soft rock, but when I hear the promos, I wince. I want surprises. Delivered by normal people, who believe in music, not research, who don't follow the trades, but spend time checking out music themselves.

And then I stumble upon something like "Girl Can't Help It".

They've neutered the decades channels. The same damn songs again and again. Nothing unknown, and ultimately, nothing unexpected. But then you hear something you don't know, or barely know, and you have that magic radio moment, when you feel like you want to point your car towards Reno, some destination unknown ten or twelve hours away, just so you can be alone in the car, listening to the radio.

Where do we want to begin with Journey?

Do we want to state it was a completely different band before Steve Perry joined? Or say that we hated the people who loved them? Or that so much of the music was meaningless?

Or do we just want to say that Steve Perry had an incredible voice?

One of my favorite Journey songs is a Steve Perry solo work, "Oh Sherrie". And I'll admit to even coming to like "Wheel In The Sky", "Any Way You Want It" and "Lights" in their heyday. But I threw out the "Escape" cassette someone gave me. I was afraid someone would see it in my glove box.

And then came the "Sopranos" finale.

Not much was happening. Everybody was having dinner. Maybe Tony was about to be clipped. All we know is there was tension. And playing over this creepy moment was a powerful, sunny song by a band we'd never align with the best TV series of the twenty first century. Then again, Tony did not have eclectic tastes. He was positively mainstream. He remembered his eighties heyday, getting high, driving along to the tunes. So, maybe "Don't Stop Believin'" was a perfect fit.

What we do know is overnight Journey became legitimized. Enough time had gone by for the haters to admit their guilty pleasure. We could all admit this was a damn powerful song. We didn't want to stop believing, in the power of great art like the "Sopranos", of powerful rock and roll like "Don't Stop Believin'".

So I'm about a mile from my house, pushing my satellite radio buttons. And I hear a somewhat familiar hook. I know I've heard it before, but I can't really place it. I look down at the radio readout to see it's Journey's "Girl Can't Help It". Huh?

The song keeps building. It's missing some of the perfection Clive Davis insists upon. But when the tension is released, it's exactly like coming. That's what a great record is, a sexual moment.

"Ooh, there's a fire in his eyes for you"

Who knows why you broke up. But you can't seem to get it back together. You'd talk about her more, but your friends are gonna avoid you if you do, and you need them to get through. Still, you lie awake at night, thinking only of her.

"And when he calls her
She tells him that she still cares"

That's the problem. You know it's going to hurt. But you can't help but try and connect. And the problem is the feeling is about as good as ever. But the conversation doesn't end up with you getting back together, but still apart, your guts ripped open once again.

"Girl can't help it, she needs more"

The curse of modern society. No one wants to settle, no one wants to get less than he deserves.

"Hasn't found what he's lookin' for"

He felt that when they broke up he would crawl from the wreckage into a brand new car. But he didn't realize how much they truly shared, how hard it is to get that far with anybody.

"Ooh, nothing stands between love and you"

Except everything.

There are millions of members of the opposite sex. You're surrounded. But you feel positively alone, you're lonely. What to do?

Turn on the radio. Listen for that song that describes your plight.

And oftentimes, when the track's a hit, when you first love it, the words don't apply at all. And then, in your moment of despair, you rediscover it.

These are the moments I'm looking for. The unexpected. "Girl Can't Help It" is not a Sirius XM staple, I heard it at eleven p.m. on the west coast. There's no problem hearing "Don't Stop Believin'", but that won't get you through the night. You need something just for you. And radio, when done right, is just like that. A hot medium, where you get the impression you're the only listener extant, and the deejay is spinning the records just for you.

If Sirius XM is going to recover from its tailspin, it's going to be as a result of its programming. At this point, even Dell and HP make slick computers. But Apple triumphs because of the software. Not only the clean OS, but the built-in apps. Just open your ears, you can't avoid the cacophony of lemmings testifying. Satellite radio's throng was never quite as large, but it was just as rabid. But now it's like the Sculley era, the late eighties and early nineties in Macville, when only the true believers held on. Until Steve returned.

I'd say to bring back Lee Abrams.

Because to Lee, it wasn't about picking records, it was about a love for radio. The experience of tuning in and finding your one and only friend.


You can hear "Girl Can't Help It" by Googling it and clicking the LaLa button to play it.

Or you can go to YouTube to hear the same studio version here: http://www.youtube.com/watch?v=x6mxYRwA0FI

Or, you can dial up this "live" take: http://www.youtube.com/watch?v=eoD-ex6LMwA

Yes, that's the dogg himself, Randy Jackson, playing the bass. Check the hair!

And yes, that's still Neal Schon on guitar, who started off with Carlos. As in Santana.

And fronting the band is the guy in tails, with the 80's 'do, Steve Perry.

But what you want to check out most is the crowd.

We used to have no problem pulling tens of thousands to the gig. When you didn't have to pay an arm and a leg to get in and the songs literally drove the culture.

"They're still standing in the rain
He can't help it, and she's just that way"

We're still waiting. We remember the power of music. We're waiting for it to come back. To be about the music as opposed to profits.

They're just that way. Like the bankers. Worrying how to make their nut, which has got many more zeros than that of the listeners.

Used to be the music was enough. To not only satiate the audience, but rain coin on the players and their handlers.

It's still enough.

We don't have a theft problem, we've got a music problem. What's the modern song that's going to end the "Sopranos"?

"Ooh, there's a fire in his eyes for you For you she cries Ooh do you know she still cries for you"

The businessmen don't talk about the music. And the players are either concerned how to break into the chart, get paid, or are so busy doing solely what they want that no one else can relate.

Still, right now, I don't give a shit.

Because when you listen to a song as great as "Girl Can't Help It", no matter how flawed it might be, its magic lifts you up from your seat, causes you twirl around the room like Stevie Nicks, makes you feel like it's JUST GREAT TO BE ALIVE!


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