High Noon On The Internet by Pat Melfi

Image via Wikipedia

The internet is the Wild West of the legal system. It is a place that was discovered just 30 years ago, which is still being explored and mapped, and for which laws are uncertain, hotly contested or in flux. Today one of the Internet's most controversial issues, keyword advertising, has stirred up businesses throughout the world.

What is Keyword Advertising?

It is the most hotly contested legal issue involving the Internet. Web searchers, such as Google, direct users to various Websites depending on the "keywords" that the users enter. It is a particularly controversial practice for Web searchers to offer companies their competitr's trademarks as tools for directing traffic to their own site. For instance, Google might allow Smith's Food and Drug Stores to use the keyword "Albertsons" to direct more grocery store traffic to Smith's and Google might also charge Smith's for allowing it to use the Albertsons keyword. Courts around the country are split as to whether that use constitutes trademark infringement.

There is a site at http://composer62.freegoogle.hop.clickbank.net that has an incredible guide one can use to learn how to correctly advertise on Google.